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Selected problems of water, electricity and waste management in Brazil in the context of its impact on climate change mitigation
Date added: 2019-07-01
Pages: 29-39
Author/Authors
Ewa Kochańska, Iwona Adamkiewicz, Lais Bertozo
Abstract
The article analyzes development trends of ecological production traded internationally. It focuses on such forms of eco-marketing as greenwashing and highlights a set of tools that negatively affect the consumer perception of eco-products. It proposes a systematic approach to counter the greenwashing effect at different levels, forming the background for monitoring it and implementing effective countermeasures. Such a scientific approach affects the real environmental commitment of companies, strengthens the social responsibility of business and enhances economic efficiency.
https://doi.org/10.32933/ActaInnovations.34.1
Keywords
target consumers, ecological marketing, greenwashing types and tools, systematic approach, greenwashing countermeasures
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