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The image shows our cooperation with the online plagiarism detection service PlagScan

The task “Maintenance
of the anti-plagiarism system” is being
financed by an agreement 605/P-DUN/2018
from the resources of Polish Ministry of Science
and Higher Education dedicated to
the activity popularising the science.

Zadanie „Utrzymanie systemu antyplagiatowego”
finansowane w ramach umowy
605/P-DUN/2018 ze środków Ministra
Nauki i Szkolnictwa Wyższego przeznaczonych
na działalność upowszechniającą naukę

 

 

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Greenwashing as a form of modern eco-marketing

Date added: 2020-03-18
Type: Article
Languages: English, Polish

Author / authors

Ekaterina Astakhova

Ekaterina Astakhova

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Irina Astakhova

Irina Astakhova

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Tetiana Reznikova

Tetiana Reznikova

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Abstract

The article analyzes development trends of ecological production traded internationally. It focuses on such forms of eco-marketing as greenwashing and highlights a set of tools that negatively affect the consumer perception of eco-products. It proposes a systematic approach to counter the greenwashing effect at different levels, forming the background for monitoring it and implementing effective countermeasures. Such a scientific approach affects the real environmental commitment of companies, strengthens the social responsibility of business and enhances economic efficiency.

 

https://doi.org/10.32933/ActaInnovations.34.1

Keywords / Tags

Key words: target consumers, ecological marketing, greenwashing types and tools, systematic approach, greenwashing countermeasures

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