We will create regional brand for Lodzkie
The aim of the project is to promote regional brand of Lodz region and its connection with the process of building the identity of the renewable energy to enhance innovation and competitiveness in the Lodz region.
The project is based on the promotion of the brand Lodz as Energetic region through a comprehensive marketing program, including the organization of two international conferences Energy Lodz in 2014 and 2015, developing strategies, plans and visual identification of regional brand Lodz Energy and promotion of the project (promotional films, campaign billboards, website ).
Conferences will be organized in the form of a three-day event promoting regional brand, in a diverse and varied logistic formula. Each congress will be attended by 120 people, including experts from the energy industry around the world.