CBI Pro-Akademia

E-MARKETING IN CREATING TOURISM IMAGE OF LODZ REGION

Date added: 2013-04-01
Type: Article
Languages: English, Polish

Author / authors

Beata Gotwald-Feja

Beata Gotwald-Feja

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Abstract

The purpose of this article is to show the importance of e-marketing in creating the image of the tourist region of Lodz. It shows that image management is key task for regions, in view of the fact that the images (not the actual products) are evaluated, compared and chosen by consumers. Due to the fact that Łódź Province is regarded by respondents as the least attractive of all the Polish provinces, a number of measures to improve its image are presented and some problems that require extensive and in-depth research and study are outlined.

Keywords / Tags

Key words: e-marketing, internet marketing, territorial marketing, tourism marketing, image coach, creating the image of tourism competitive advantage, image

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