Step by step commitments for energy savings
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About the project
Step by Step, a Horizon2020 project, aims at reducing the energy consumption of households and encouraging households to invest in energy efficient products and/or high quality renewable energy products. This is done by provoking behavioral change through intensive accompaniment of participating households.
What is the project going to do?
To contribute to achieving the EU 20-20-20 targets energy efficiency improvement target by
- Reducing the energy consumption of households.
- Encouraging households to make green energy investments.
How is the project going to do this?
By launching energy saving interventions amongst 9.000 households in 4 European areas . These interventions will be based on a behavioral strategy and a web based system for behavioral change will be deployed. The households are regularly encouraged to try and commit to new actions to reduce energy consumption. Community-based social marketing strategies will be used to encourage energy-related investment decisions.
What’s new about it?
Existing energy saving campaigns provide households with a general awareness but do not provoke large scale behavior changes. Communication strategies involving direct contact are typically more effective on behavioural change than mass media campaigns. Thus, a system will be put into place to make individual door-to-door contact with households. The targeted households will be solicited regularly through email or by phone and will be accompanied over a 20 month period towards the adoption of energy-saving practices.