CBI Pro-Akademia

Step by step commitments for energy savings

Start date:2015-03-01
Completion date:2018-02-28
Project status:finished
Scope of the project - Country:, , , , ,

About the project

Step by Step, a Horizon2020 project, aims at reducing the energy consumption of households and encouraging households to invest in energy efficient products and/or high quality renewable energy products. This is done by provoking behavioral change through intensive accompaniment of participating households.

What is the project going to do?

To contribute to achieving the EU 20-20-20 targets energy efficiency improvement target by

  • Reducing the energy consumption of households.
  • Encouraging households to make green energy investments.

Kleine foto's website1

How is the project going to do this?

By launching energy saving interventions amongst 9.000 households in 4 European areas . These interventions will be based on a behavioral strategy and a web based system for behavioral change will be deployed. The households are regularly encouraged to try and commit to new actions to reduce energy consumption. Community-based social marketing strategies will be used to encourage energy-related investment decisions.

Kleine foto's website2

What’s new about it?

Existing energy saving campaigns provide households with a general awareness but do not provoke large scale behavior changes. Communication strategies involving direct contact are typically more effective on behavioural change than mass media campaigns. Thus, a system will be put into place to make individual door-to-door contact with households. The targeted households will be solicited regularly through email or by phone and will be accompanied over a 20 month period towards the adoption of energy-saving practices.

The experts

Iwona Adamkiewicz

Iwona Adamkiewicz

View more
Ewa Kochańska

Ewa Kochańska

View more
Maksymilian Kochański

Maksymilian Kochański

View more
Katarzyna Korczak

Katarzyna Korczak

View more

Purchaser

European Commission

European Commission

Partners

Agència Energètica de la Ribera

Agència Energètica de la Ribera

Centro Studi ed Iniziative Europeo

Centro Studi ed Iniziative Europeo

City of Cefalù

City of Cefalù

City of Warsaw

City of Warsaw

Cty of Ghent

Cty of Ghent

E3D-Environnement

E3D-Environnement

Ghent University

Ghent University

ZEW Centre for European Economic Research

ZEW Centre for European Economic Research

news list