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15_5

Everett rogers’ diffusion of innovation and the possibility of its application in the dissemination of renewable energy sources

Date added: 2015-04-01

Pages: 45-50


Author/Authors

Monika Staniszewska


Abstract

The author of the diffusion theory of innovation is Everett Rogers - an American sociologist, who in 1962 published a book entitled "Diffusions of innovations", presenting the issues related to the dissemination of a new solution within the market. The presented concept of diffusion of innovation is still current and can be applied to almost every sector that brings a new product to market.


Keywords

innovation, diffusion of innovation, renewable energy sources


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