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Environmental image of an enterprise in the social risk context
Date added: 2014-01-01
Author/Authors
Dominika Trębacz
Abstract
This article focuses on analyzing the research on entrepreneurial awareness in the context of working on a crisis management strategy. At the same time, recommendations and suggestions have been made for entrepreneurs regarding image creation and utilization of social media in crisis situations.
Keywords
image, environmental image of an enterprise, social risk
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