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The image shows our cooperation with the online plagiarism detection service PlagScan

The task “Maintenance
of the anti-plagiarism system” is being
financed by an agreement 605/P-DUN/2018
from the resources of Polish Ministry of Science
and Higher Education dedicated to
the activity popularising the science.

Zadanie „Utrzymanie systemu antyplagiatowego”
finansowane w ramach umowy
605/P-DUN/2018 ze środków Ministra
Nauki i Szkolnictwa Wyższego przeznaczonych
na działalność upowszechniającą naukę

 

 

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THE INFLUENCE OF CONSUMERS’ FEATURES ON THE POPULARITY OF INDUSTRIES IN THE E-COMMERCE SECTOR

Date added: 2016-07-01
Type: Article

Author / authors

Grzegorz Szymański

Grzegorz Szymański

Economics, Technology

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Abstract

The main objective of the study is to identify the forms of shopping among the Polish Internet users. The results of a survey conducted on the sample of over 13,000 respondents were analysed. Despite the dynamic development of the m-commerce sector, almost 90% of those polled use a traditional personal computer for online shopping. While analysing the results in terms of gender and the category of assortment, it was concluded that there are significant statistical differences. Men are more likely to buy in online shops, particularly large disparity was noticed in the pharmaceutical industry and the electronics and household appliances industry. While analysing the impact of the category of assortment on purchasing channel, differences exist in the area of tools, sport and pharmaceuticals where the products are more often purchased in conventional stores than in their online counterparts.

Keywords / Tags

Key words: e-shops, purchasing channel, internet users, e-consumers, e-commerce

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