CBI Pro-Akademia

ECOLOGICAL IMAGE OF AN ENTERPRISE IN THE CONTEXT OF SOCIAL RISK

Date added: 2014-01-02
Type: Article
Languages: English, Polish

Author / authors

Dominika Trębacz

Dominika Trębacz

Engineering and technology

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Abstract

The article concentrates on research data analysis about state of enterpreneurs’ awareness about strategy of operating in crisis, related to their own situation. In parallel the suggestions and recommendations were given for enterprises in relation to image creation, usage of social media etc. in crisis situations.

Keywords / Tags

Key words: image, ecological image of enterprises, social risk