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AI Partners

The image shows our cooperation with the online plagiarism detection service PlagScan

The task “Maintenance
of the anti-plagiarism system” is being
financed by an agreement 605/P-DUN/2018
from the resources of Polish Ministry of Science
and Higher Education dedicated to
the activity popularising the science.

Zadanie „Utrzymanie systemu antyplagiatowego”
finansowane w ramach umowy
605/P-DUN/2018 ze środków Ministra
Nauki i Szkolnictwa Wyższego przeznaczonych
na działalność upowszechniającą naukę

 

 

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E-MARKETING IN CREATING TOURISM IMAGE OF LODZ REGION

Date added: 2013-04-01
Type: Article
Languages: English, Polish

Author / authors

Beata Gotwald-Feja

Beata Gotwald-Feja

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Abstract

The purpose of this article is to show the importance of e-marketing in creating the image of the tourist region of Lodz. It shows that image management is key task for regions, in view of the fact that the images (not the actual products) are evaluated, compared and chosen by consumers. Due to the fact that Łódź Province is regarded by respondents as the least attractive of all the Polish provinces, a number of measures to improve its image are presented and some problems that require extensive and in-depth research and study are outlined.

Keywords / Tags

Key words: e-marketing, internet marketing, territorial marketing, tourism marketing, image coach, creating the image of tourism competitive advantage, image

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