CBI Pro-Akademia

The tourism potential is a very important starting point, if we consider the development of tourism in the region. It is
a collection of elements of the geographical environment, and human behaviour that can be used for tourism or to deal
with it. Only the relevant configuration items mentioned above allows us to talk about creating opportunities for the
development of the tourism industry.
The aim of this article is to analyze the tourist potential of the Lodz region presented in the strategic documents and to
suggest ways to use the existing potential for tourism based on the analysis of tourism products Oppland county. In the
first part of this article can be found a theoretical discussion of tourism development strategy and tourism potential.
However, it was also examined selected strategic documents from the viewpoint of the tourist potential. The second
part of the article is devoted to the identification of economic and social elements of the tourist potential based on the
previously selected strategic documents. In addition, they were confronted with the assumptions of documents
nationwide. In this way created a list that shows the elements of the tourist potential, which at present are not fully
used. The last part of the article is devoted to presenting the best practices for managing tourism and touristic products
in the county of Oppland, which can be adapted to the specific region of Lodz.