CBI Pro-Akademia

The aim of this article is to analyse the professional activity and social engagement of young rural inhabitants with higher education and establish to what extent their activity is innovative. The article is based on qualitative research derived from 74 in-depth interviews with rural inhabitants aged 25-34 with higher education. As the research illustrates, innovativeness is present in the activities of few people. Innovativeness is correlated with originating from a particular village, having family social capital, experiencing city living and specific motivations accompanying the decision to live in rural areas.