INFLUENCING THE COMMERCIALIZATION OF INNOVATIVE RESEARCH RESULTS IN UNIVERSITIES OF ECONOMICS AND BUSINESS
Author / authors
The majority of knowledge and technology transfer models relate to universities of technology and natural sciences whose commercialization potential allows them easily to adapt their outcomes to market demands. This, however, is not the case for universities of economics and business. Therefore, the aim of this paper relied on systematic literature studies performed with the use of a snowball sampling method. It was followed by an empirical study comprising nearly 60 in-depth interviews, 20 innovation audits and seven intellectual property valuations in Special Purpose Entity of Poznan University of Economics and Business. The study attempts to fulfil a research gap concerning the role of business schools in the commercialization of scientific research in Poland and other CEE countries.